Make a Video
If an image is worth more than 1000 words, a video is invaluable and will take your company to another level in terms of communication, development and efficiency. It may sound complex, but we’ll show you how to make a video quickly, easily and with a low budget!
In the business world, one of the most serious maxims is the one that says “time is money”. With the evolution of technology and the hallucinated rhythm in which people live, corporations need to be light, dynamic and without bureaucracy, otherwise, they will be running the risk of losing in relevance, credibility and end up having enormous losses.
Therefore, even though many still believe in the myth that there is no way to make a video without spending a lot of money, many companies still avoid investing in this type of tool and lose a lot in communication efficiency, productivity and even in speed when it comes to transmitting a message.
Videos are the hottest form of communication of the moment and not betting on them is a huge mistake that can generate losses for companies at various levels.
With the right knowledge and preparation, you are able to master the art of how to make a video in a simple way, with professional quality and without excessive spending time and money.
Have your own equipment
We know that it may seem strange to say that buying equipment will save you money when it comes to recording a video, but the truth is that investing in your own materials will help you not to depend on outsourcing.
For example, let’s assume that you don’t have any lighting devices. You would have two options: neglect the lighting and take the high risk of making a video with low professional quality or rent equipment and end up spending part of your budget. Now add to that the need for a camera, microphone and recording location: the budget for your video is increasing more and more, isn’t it?
So, despite being a bigger initial investment, providing your own equipment will be an initiative that will save you (and a lot!) in the amount spent for each video, making your content cheaper and cheaper to produce!
And the best part is that today the market already gives you options of super materials in bills (or even the possibility to improvise with what you have at home)!
Want to understand more about making a professional video and still know how to set up your own studio at home? Come take a look at our Guide:
Plan your video
You should never even pick up a camera without first having a clear idea of what you really want to shoot and do with your video.
Starting to produce videos without definite planning and without knowing exactly what to do, creating impromptu scenes on the spot will cause you to spend a lot of time correcting mistakes, re-recording and changing plans.
Especially if you’re going to record your video in some external area or even if you’re going to hire people to take part in your production, think that for each scene you may be spending not only time, but also money.
So, get your team together, brainstorm, set your goals with the video, plan the scenes you have to shoot, put them in a logical order of filming and that’s it! It doesn’t take much work and it certainly pays off in terms of time savings.
Start by defining the objective of the video and answering some questions. To help you, we have separated some questions that can help you to guide your production and thus know what will be the necessary shots:
- Why are you making this video?
- Who will watch this video?
- What is the best video format and approach for this audience?
- How long will your video last?
- What will be the scenario? Outdoors, indoors? Do you need to buy or rent materials?
- Do you need actors? How many?
- From there, have a general idea of the scenes you need to shoot, the story you will tell, and what will be included in each of them. With this planning you can organize your time to the point where you can form a logical order to carry out the filming.
If you will use more than one scenario, actor or costume in the film, for example, try to establish a filming order that makes your life easier. Usually, shooting by scenario is the best option, since this way you avoid having to move all your equipment several times and save effort.
Have a tour
If superficial planning can already be a great way to save time and effort, a script can do magic when it comes to producing your videos!
With a script, you are able to define, in detail, all aspects of shooting – such as camera movements, actors’ lines, soundtrack, subtitles and signs to be included, effects, and much more.
This will help when filming, avoiding actors having to improvise their lines and spending a lot of time on mistakes and corrections. In addition, by already defining the camera and actors’ positions, you save on scene tests and collaborate with the final edition, since it ensures that everything will fit together coherently during the film’s editing.
And even though it looks like a seven-headed monster, the truth is that making a script is extremely simple! Remember in the tip above, when we asked you to define your story in a general way and have a sense of everything that was going to be filmed? The script is nothing more than the detail of this step.
From the general story, you must detail each scene, specifying what it will contain in each of the parts: lines, movements, positioning of camera and actors, track, effects, signs to be included in the edition, and everything else you think necessary, must be specified in the script.
Remember that, just like a good story, your video should have a beginning, middle and end. Also, use and use strategies that convince the viewer of your intentions.
Ensure a suitable place to produce videos
Even if you don’t have a specific studio or location for your recordings, ensuring adequate space for filming is essential.
If you start shooting without the certainty that the space is really ideal, you can end up wasting a lot of time with changes and also compromising the final result of the recordings.
As already indicated, make a list of the places where you need to shoot and ensure that they offer good conditions for producing videos. Check it out:
- If there is enough space for the equipment and actors, without it compromising the framing and other technical aspects.
- If there are no people going to the bottom when this is not desired.
- If, in the absence of specific equipment, the venue provides good lighting for the scene.
- If there are no noises that could compromise the audio and quality of the film.
- If you can really use the location to shoot your video, without being interrupted or having to end up changing planes in the middle of the way.
- We know that unforeseen events happen and that it is difficult to predict a rally on the street at the time of shooting, for example, but by following these steps, you can avoid most of the setbacks and record all the scenes in each location without major complications.
Investing in a home studio, with basic recording and editing equipment, as we have already pointed out, can also be a great solution and avoid most of the problems with location. You can mount yours in an empty room in your home, in an unused room in the company, or even in a quiet corner of any office.
Use equipment that you are familiar with
If you have no experience in making a video or are unfamiliar with more robust equipment, don’t waste your time trying to record with a super professional camera, making manual adjustments and exploring features. The same goes for other devices.
The most you will achieve with this is to double your preparation and filming time and still put at risk the entire production by possible technical errors and handling and configuration of the equipment.
Remember: It’s not the equipment that makes the video, it’s you! With the right knowledge and preparation, you’ll know how to make a professional-quality video using even a smartphone.
If you want to save time, use what you have and what you’re familiar with and get the most out of each feature.
But don’t misunderstand: If you have time left over and want to specialize in professional production equipment and techniques, go deep! This is great and will make your videos better and better.
Dedicate a period of time just to record
As we have already pointed out, the equipment used to produce videos is large, sometimes heavy, and, especially when you do not have a dedicated studio, it is difficult to transport them from one side to the other and assemble and disassemble their scenery structure many times in a single day or week.
That’s why it’s important to separate specific periods just for filming, so that you record everything at once and don’t need to spend time assembling the structure more than once.
If you are going to record in a specific room, for example, set aside time to record with all the actors that will be in it at once and ensure that, as indicated in the step above, you will not be interrupted or need to change location. Thus, you will only need to set up the space once and then you can start editing or recording in the other locations.